How a Pet Brand Saved 38% of Orders From Canceling Mid-Transit
A cross‑border pet supplies DTC brand partnered with Globe Fulfillment to overhaul its international supply‑chain operations. Within six months, the merchant cut order cancellations by 38%, reduced damage complaints by 61%, improved inventory turnover by 35%, and cut manual processing hours by 72%.
Overview
A cross‑border pet supplies DTC brand partnered with Globe Fulfillment to overhaul its international supply‑chain operations. Within six months, the merchant cut order cancellations by 38%, reduced damage complaints by 61%, improved inventory turnover by 35%, and cut manual processing hours by 72%.
The Challenge
This growing DTC brand offers pet bedding, travel carriers, durable toys and accessories across EU and Southeast Asian markets. Selling through Shopify, Amazon and TikTok Shop, it previously faced slow cross‑border delivery, unbalanced regional inventory, heavy manual operation workload and frequent transit damage complaints, which restricted its cross‑border sales growth and customer experience improvement.
Long delivery times driving high‑order cancellations.
The brand previously adopted direct‑from‑China shipping for all overseas orders. Long and unstable delivery lead times led to frequent customer‑initiated cancellations, which kept store‑wide conversion rates low. Logistics performance varied widely between EU and Southeast Asian territories, making it difficult to deliver a consistent shopping experience to international buyers.
Inventory imbalance for bulky, low‑density pet goods.
Large‑size pet beds, crates and carriers occupy significant warehouse space. With inventory spread across disconnected third‑party warehouses and no shared stock dashboard, bulky items often sat idle in one market while popular SKUs quickly sold out in another. This mismatch locked up working capital and caused avoidable lost‑sales revenue.
Time‑consuming manual multi‑channel order workflows.
Order data, sales records and inventory updates existed separately across every sales platform. The operations team spent hours each day downloading, sorting and reconciling orders manually. Repetitive spreadsheet‑based work created occasional human errors, shipment delays and mis‑ship risk.
High transit‑damage complaints from unstandardized packaging.
Fabric bedding, plastic feeders and lightweight pet toys are vulnerable to scuffs, tears and break‑ups during long international transit. Without reinforced outbound‑packaging rules and pre‑shipment visual checks, damaged‑item refunds rose steadily and hurt the brand’s seller reputation across marketplaces.
The Solution
Automated multi‑channel order routing to local warehouses.
The brand completed full API integration across all Shopify, Amazon and TikTok‑Shop sales channels within 48 hours. Globe’s system captures incoming orders in real‑time and automatically assigns shipments to the nearest available overseas warehouse. Automated dispatching removes manual‑order entry work and cuts human‑caused errors from fulfillment workflows.
Centralized dashboard for cross‑regional inventory rebalancing.
All inventory data from EU and Southeast‑Asia fulfillment centres syncs to a single unified platform. The system tracks regional sales velocity, shifts idle bulky pet‑supply stock to high‑demand locations, and generates dynamic safety‑stock recommendations. This proactive stock adjustment reduces both over‑stock waste and unexpected regional stock‑outs.
Custom reinforced‑packaging and pre‑shipment QC for pet products.
Warehouse staff apply extra protective wrapping for oversized and easily‑scratched pet items before dispatch. Every outbound parcel goes through a quick visual quality‑control check, and the full packing process captures video documentation. Archived packing footage provides clear supporting evidence when damage‑related customer disputes arise.
Standardised overseas‑warehouse reverse‑logistics grading process.
Globe’s local teams inspect every returned pet‑supply item upon arrival. Products in resalable condition go straight back to available inventory, while worn, dirty or damaged goods are quarantined and disposed of properly. Clear inspection standards shorten return‑processing cycles and prevent piles of unsellable returned stock.
The Results
Order cancellation rate dropped by 38%. Localized warehouse delivery cut delivery times and improved cross‑border conversion.
Inventory turnover improved by 35%. Intelligent cross‑region allocation solved bulky pet goods stock imbalance and freed up capital.
Daily manual processing hours fell by 72%. Full‑channel automated processing eliminated repetitive spreadsheet work.
Damaged‑item complaint rates fell by 61%. Standardized protective packaging and pre‑shipment QC lowered transit damage.
Client Testimonial
“Globe Fulfillment's automated system and multi‑region warehouse layout solved these pain points, allowing us to expand steadily across European and Southeast Asian markets without expanding our operations team.”
Start Your Free Trial
Optimize your pet supplies cross‑border fulfillment efficiency, reduce order cancellations and after‑sales complaints, and achieve stable global business growth. Start your 14‑day free trial with Globe Fulfillment today — no setup fees and no credit card required.
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